Greetings from Las Vegas!
We were thrilled to be invited back to PROJECT WOMENS to exhibit at their Winter 2018 trade show. This year, we were a part of a special collaboration between Project Womens and COEUR. COEUR features the best mix of tech, gifts, home goods, candles, fragrances, apothecary, well being and beauty brands. The Esselle team had such a blast getting to know our retailers and clients, as well as our booth neighbors and other makers! We connected with so many incredible individuals and companies, that we wanted to share some of our favorite booths this season!
Bitch Stix is a face and body care company. They focus on using organic and natural ingredients and all of their products contain SPF. If the name hasn’t sold you by now, we know this will: all purchases help support survivors of domestic violence, as well as sexual assault prevention programs. Don’t forget to check out their Instagram too!
Esselle’s Fav: Eucalyptus Mint Lip Balm SPF 30
Esselle’s Fav: #3 - Blood Orange, Grapefruit
Esselle’s Fav: Forest Floor Incense Sticks
Esselle’s Fav: 12-Month Pop Planner Cotton Candy
Esselle’s Fav: Esselle x Yuzu Soap Dual Bath Fizz Set
Esselle’s Fav: Tobacco Rose Diffuser
Have you been wanting to exhibit at trade shows? Don’t know where to start or what the experience is like? We know the feeling. We’ve been having such a great time over the past year attending trade shows, that we wanted to share our top five tips for those coming into trade shows as a new comer:
1) A great way to start is by researching collectives or finding a collaboration area within a trade show. This can help you save money on your booth! It also gives you the opportunity to connect with other makers who have similar interests.
2) Reach out to your booth neighbors and other exhibitors! Get to know them and their business. Having someone to chat with can make the long day go by quickly. Also, help your neighbors out! If they need to take a lunch or bathroom break, offer to help run their booth.
3) Greet EVERYONE. Whether it’s a retailer or another exhibitor, always make it a point to say “hello” to those checking out your booth. If you make a connection with someone, remember to exchange business cards or contact info.
4) Though this seems obvious, try your best not to overwhelm your booth’s display area. Make sure that you’re highlighting your key products at a comfortable eye level. If your product comes in a set of multiples, we suggest only bringing one to showcase. For example: Esselle’s place card holders come in a set of six. When it comes to trade shows, we only bring one piece of the six to display.
5) A common question you’ll get asked is, “Can you tell me more about your business?” Have a short and memorable answer prepared. Keep it simple and to the point. Instead of pitching your product, use this time to educate the buyer on your product.
Have some trade show tips of your own? Share a comment below!
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